in.forml ("Mad Libs" Style Form Increases Conversion 25-40%)

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notes "Mad Libs" Style Form Increases Conversion 25-40%

I like these. I think they are successful because it’s new and therefore more engaging to the user.

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amishrobot reblogged this from moustache and added:

I think Mark is totally right on this.
moustache reblogged this from paulm and added:

don’t know about the Huffduffer example (there wasn’t any A/B testing to suggest that it works better than a standard...
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